Your Cellphone Personality

How much of your personality is revealed by the cellphone you carry? More than you thought, according to latest research by Nielsen Media.

Findings of the study revealed the we all buy a cellphone we can relate to; with different lifestyle groups choosing different mobile phones.  Each brand of mobile has a wide spread of customer types; but there are definite cluster groups attracted to certain brands than others.

A Motorola mobile phone attracts the under 24 fashion conscious.

If Nokia is your preference, you made the same choice as family-minded, middle-aged managers.

Sony Ericsson handsets are favoured by ambitious young men; LGs are tops with stay at home mothers; whilst young career women prefer Samsungs.

As Telcos embrace these findings one can expect bundling of services with different brands of cellphones to be more focused on these user personality profiles.

And with more brands, such as Apple entering the cellphone market, one can expect the fight over handset supremcy to heat up.

The previous handset king, Nokia [ 56.9 per cent market share] is under attack. In the year to December 2006, Motorola gained market share to 12.2 per cent, while Sony Ericsson rose 2.4 points to 8.4 per cent and Samsung improved 1.7 points to 6 percent.

Nokia's share of the pie plummeted 7.7 percentage points in the past year, the company's second consecutive year of losses.

LG had 7.1 per cent of the mobile market.

Your Cellphone Personality

Nokia

• Family-minded
• Middle aged managers
• Balance seekers
• Health conscious

Motorola

• Fashion conscious
• Under 24
• Fun seekers
• Individualistic

Sony Ericsson

• Ambitious young men
• Professionals
• Success driven
• Individualistic

LG

• Favourite of mums
• Stay-at-home parents
• Success driven
• Harmony seekers

Samsung

• Young women
• Career focused
• Success driven
• Fun seekers

Source: Nielsen Media Research

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