Cellphone Creativity In 2007
Having spent nearly 10 years as a mobile telecommunications strategy
consultant I still eagerly follow the trends in cellphone technology.
After such rampant leaps in both phone and service capability in
the past few years its hard to imagine that 2007 will bring any
wild surprises. I expect it to more of the same but better. That's
better styling, more robust, better accessibility to features and
much improved phone user support.
As cellphones have moved way beyond a phone device into a full
portable multi-media entertainment center, lets start by looking
at upcoming multimedia features.
The intial attempts at camera phones and music phones were rather
more novelty than contenders with digital cameras and mp3 players.
The Nokia 5300 started chaning that with its musical performance.
Expect to see more improved music phones in 2007 rivalling when
and if you take your iPod away from home for short periods. The
Sanyo M1 may be the first, with multiple equalizer settings and
ipod challenging 1GB of memory. Of course, its up to the telecommunications
carriers to keep pace with mobile devices, in the services they
offer. Look out for more music services such as wireless downloads.
LG enV and Sony Ericsson K790a stole the camera phone scene in
2006 with outstanding picture quality and digital camera type features
such as autofocus. With digital cameras, it wasn't just about feature
capability, it was about megapixels. With phones now promising 5
megapixels and printing services, is it time to leave your digital
camera at home also.
Design continues to be a driving force with all mobile devices.
Still following the sexy lines of the Motorola
Razr, thin is still in. Samsung and UTStarcom are introducing
new slim devices in 2007, whilst Motorola refuses to be left out
of the limelight with it's Krzr and Rizr designs.
Look out for more slider designs, but still keeping the slim lines.
Headset styling leans sideways to shoulder-mounted models. And don't
expect smart phones to be left out of the styling loop. Following
the footprint of Cingular 3125 by HTC look out for more smart phones
in a flip phone design
Bluetooth introduced in 2006 with LG enV and the Samsung Sync
set the trend to into 2007. New Nokia handsets support stereo bluethooth
and Jabra goes one step further with a headset that alternates between
mono and stereo modes.
As smartphones move out of the boardroom and onto the boardwalk,
we see more development in multi-media entertainment capability.
Look for advancements in music, photos, video and gaming.
Will Nokia continue to hold the lead position in this space with
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