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Cellphone Creativity In 2007



Having spent nearly 10 years as a mobile telecommunications strategy consultant I still eagerly follow the trends in cellphone technology.

After such rampant leaps in both phone and service capability in the past few years its hard to imagine that 2007 will bring any wild surprises. I expect it to more of the same but better. That's better styling, more robust, better accessibility to features and much improved phone user support.

As cellphones have moved way beyond a phone device into a full portable multi-media entertainment center, lets start by looking at upcoming multimedia features.

Music Phones

The intial attempts at camera phones and music phones were rather more novelty than contenders with digital cameras and mp3 players. The Nokia 5300 started chaning that with its musical performance. Expect to see more improved music phones in 2007 rivalling when and if you take your iPod away from home for short periods. The Sanyo M1 may be the first, with multiple equalizer settings and ipod challenging 1GB of memory. Of course, its up to the telecommunications carriers to keep pace with mobile devices, in the services they offer. Look out for more music services such as wireless downloads.

Camera Phones

LG enV and Sony Ericsson K790a stole the camera phone scene in 2006 with outstanding picture quality and digital camera type features such as autofocus. With digital cameras, it wasn't just about feature capability, it was about megapixels. With phones now promising 5 megapixels and printing services, is it time to leave your digital camera at home also.


Design continues to be a driving force with all mobile devices. Still following the sexy lines of the Motorola Razr, thin is still in. Samsung and UTStarcom are introducing new slim devices in 2007, whilst Motorola refuses to be left out of the limelight with it's Krzr and Rizr designs.

Look out for more slider designs, but still keeping the slim lines. Headset styling leans sideways to shoulder-mounted models. And don't expect smart phones to be left out of the styling loop. Following the footprint of Cingular 3125 by HTC look out for more smart phones in a flip phone design

Stereo Bluetooth

Stereo Bluetooth introduced in 2006 with LG enV and the Samsung Sync set the trend to into 2007. New Nokia handsets support stereo bluethooth and Jabra goes one step further with a headset that alternates between mono and stereo modes.


As smartphones move out of the boardroom and onto the boardwalk, we see more development in multi-media entertainment capability. Look for advancements in music, photos, video and gaming.  Will Nokia continue to hold the lead position in this space with its N series.


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