Will Native Email Support Boost iPhone Sales?

Historically, RIM Blackberry has been preferred over Apple iPhone by business users largely due to the iPhone having no native support for corporate email systems such as Exchange Server, limiting its usefulness as a business tool.

Now that Exchange ActiveSync support will be built into iPhone 2.0 software, expect a change in the marketplace. Service providers are likely gearing up to help customers migrate to iPhone to access service cost advantages of the iPhone compared to BlackBerry.

However, RIM has also announced the BlackBerry Bold, a strong competitor featurewise to the iPhone.

The iPhone’s unique user interface and video capabilities provides an ideal platform for launching new business applications. Other support such as Google Maps could pave the way for new logistics applications and Objective C programming language is providing the ISV community with a platform to develop feature-rich applications that make use of iPhone’s unique capabilities.

The iPhones new capabilities will better position it against the popular Treo 600. The Palm Treo 600 combines personal digital assistant and phone, with a touch-screen interface gained rapid adoption in the mainstream business market, providing an opportunity for value-added resellers [VARs] to offer integrated email solutions .

Whilst the phone market is still changing, BlackBerry and Windows Mobile have settled as the dominant operating systems.

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